Creation of a full content system (carousels, videos, blog) to make accounting more visible and approachable.

Challenge: turn technical expertise into engaging, compliant, and human content.

Outcome: reusable templates, clear routines, and steady visibility on LinkedIn and the website.

Build a sustainable content engine to make accounting visible, approachable, and valuable for prospects, clients, and future collaborators.

Accounting is rarely anyone’s favourite pastime. PYXIS, however, invests heavily in training, tools, and workplace culture.

To stand out, the firm needed a stronger, more visible content presence that would:
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• Highlight expertise in a way non-specialists can grasp.
• Humanise the profession by putting people forward.
• Stay fully aligned with professional compliance rules.

ven the most technical subject becomes engaging when it’s broken down simply and told by real people. For service firms, content is proof and the consistency of that content builds both trust and memorability.

Content positioning: Make accounting enjoyable.

Editorial mix:
• Practical expertise for business owners.
• Human and cultural signals (voices of collaborators).
• Accessible, plain-language explanations of technical topics.

Formats chosen:
• Carousels : simple, scannable, high-shareability.
• Expert videos : staff members speaking on timely topics, authentic and short-form.
• Blog posts : deeper explainers to extend LinkedIn reach and SEO value.

Channel priorities:
• LinkedIn company page (primary distribution).
• Website blog (evergreen content hub).

Workflow:
creation routines, editorial calendar, and guidelines to simplify technical-to-human translation.

What we delivered
• Editorial framework: content pillars, tone, compliance guardrails.
• Carousel templates with modular layouts for recurring topics.
• Video format and scripting guidelines to feature multiple colleagues.
• Blog article structure with SEO and readability focus.
• Editorial calendar and production routine (weekly cadence).
• Coaching sessions for the team to own and scale content creation.

Examples:
• LinkedIn carousel explaining VAT deadlines in 5 simple visuals.• 90-second video with a young accountant explaining recent subsidies for SMEs.• Blog deep-dive linked from the carousel, giving readers more context.

• Increased visibility: consistent LinkedIn presence replacing irregular, ad hoc posts.
• Engagement uplift: content is shared by staff, clients, and candidates.
• Humanisation: multiple team members appear across formats, showing the culture authentically.
• Operational ease: ready-to-use templates and routines keep the engine running without friction.

• Content strategy & editorial playbook
• Visual templates (carousels, video covers)
• Messaging guidelines (tone, simplification rules)
• Blog structure & article templates
• Editorial calendar & workflow
• Training for in-house contributors