HMS Networks (Industrial IoT leader) asked us to scale Ewon’s visibility and pipeline in a highly technical B2B market.

We translated complex product stories into clear, scroll-stopping assets, built niche acquisition funnels, and ran Google Ads and LinkedIn globally.

Outcome:
‍multi-year program,
20+ campaigns,
>1M website visits/year and
awareness CPMs around €0.60.

HMS Networks is global leader in industrial network connectivity.

Brand focus:
Ewon (remote connectivity/IIoT).

Target:
Automation engineers and machine builders across Food & Beverage, Packaging, Factory Automation, Warehouse & Distribution.

• Highly technical offering; simplify without losing accuracy.
• Reach niche B2B audiences at global scale.
• Build awareness worldwide, then convert interest into qualified leads.
• Align with a 25-person international marketing team and unify execution.

Strategy & journeys
• Persona-based acquisition funnels: Ad → Landing Page → Webinar/Asset → Lead capture → Nurture.
• “Level-content” framework: snackable intros → technical deep dives.

Audience design
• Precise B2B targeting by role/industry; lookalikes and multi-touch retargeting; market prioritization.

Creative & assets
• Technical case stories translated into LinkedIn carousels, short videos and motion/static formats.
• Clear hooks, operational benefits, product proof; multilingual adaptations.

Media activation
• Google Ads (Search & Display): account re-architecture, intent clusters, A/B testing, extensions, audience overlays, UTM & dashboards.
• LinkedIn Ads: Single Image, Video, Document Ads and Message formats by funnel stage.
• Ongoing budget pacing, frequency capping, incrementality checks, CPC/CPL optimization.

Governance
• Global playbooks, unified naming & tracking, shared reporting cadence.

• 20+ campaigns (brand, product, webinar, lead gen).
• Cohesive creative system: carousels, short-form video, static/motion, conversion-oriented landing pages.
• Worldwide deployment and optimization across Google Ads and LinkedIn.

• 3 years of continuous collaboration.
• >1,000,000 annual site visits (all sources).
• Awareness campaigns at around €0.60 CPM.
• Higher engagement on technical content (time on page, carousel completions).

• We turned IIoT complexity into clear value for engineers.
• Strategy, creative and media operated as one system.
• Global scale with consistent standards and local nuance.