Alumni content platform: Webflow blog + ActiveCampaign CRM/newsletter + social distribution.

Challenge: shift from a quarterly print concept to a weekly digital cadence while leveraging a 26k-alumni database.

Outcome: a clear editorial brand, owned channels, and a faster newsletter workflow with fully autonomous teams.

Turn an underused 26,000-alumni database into an active audience through a digital content system (blog + newsletter + social) supported by a light content platform.

EPHEC’s continuing-education department wanted to keep close to alumni and initially planned a quarterly print magazine (12 articles/year). We recommended a digital approach to increase frequency, reach, and measurability: publish one article per week and orchestrate distribution via blog + newsletter + social.

Editorial brand: Ambitions & Perspectives — a clear, inclusive name that signals the platform’s intent (inspire, project, guide).

Design principles: sobriety, clarity, usability — fully aligned with EPHEC’s master brand.System: owned blog (Webflow) + CRM/marketing automation (ActiveCampaign) for subscriber growth and personalised newsletters.

Cadence: weekly article, routed across owned channels (site, email) and social.

Editorial brand: Ambitions & Perspectives — a clear, inclusive name that signals the platform’s intent (inspire, project, guide).

Design principles: sobriety, clarity, usability — fully aligned with EPHEC’s master brand.System: owned blog (Webflow) + CRM/marketing automation (ActiveCampaign) for subscriber growth and personalised newsletters.

Cadence: weekly article, routed across owned channels (site, email) and social.

• Frequency uplift: from quarterly to weekly, shifting from “print magazine” to continuous flow.
• Multi-touch reach: owned blog + newsletter + social relays increase contact points across the alumni lifecycle.
• Team autonomy: Webflow for creation/publishing; ActiveCampaign for segmentation, send, and reporting.
• Operational efficiency: newsletter production time (previously ~2 days) significantly reduced (now 2 hours) thanks to templates and integrated CMS/CRM.

• Editorial brand & naming (Ambitions & Perspectives)
• Light visual identity & UI components
• Webflow blog (templates, guidelines)
• ActiveCampaign setup (integration, segmentation, templates)
• Newsletter template & production process
• Half-day training + ongoing support