Arbalett operates across technical, financial and legal profiles, with expertise spanning Engineering, Finance, Construction and Legal. The category is crowded, with little real differentiation. We needed a brand that signals precision, trust and pace and a site that serves both companies and candidates without friction.

Challenge: stand out in a dense recruitment market while serving companies and candidates with equal clarity.

Outcome: a precise, scan-friendly website with transparent methodology and specialties (Engineering, Finance, Construction, Legal) plus proof points live on site (150+ companies, 500+ happy candidates, 15 consultants).

Launch a recruitment brand from scratch : name, positioning, identity, website, and social/video content, so Arbalett stands out in a dense market and speaks clearly to both companies and candidates.

Arbalett operates across technical, financial and legal profiles, with expertise spanning Engineering, Finance, Construction and Legal.

The category is crowded, with little real differentiation. We needed a brand that signals precision, trust and pace and a site that serves both companies and candidates without friction.

Arbalett evokes accuracy and contained force like a crossbow that “aims right”: identify and reach the most relevant talent. The contemporary spelling makes it short, distinctive, memorable and international, a strong anchor for long-term brand equity.

A restrained, high-clarity system built for multi-surface performance (digital, print, sales assets):
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• Clean wordmark and mark expressing precision.
• Neutral, confident palette and typography for credibility.
• Modular layout rules for offers, sectors, jobs and team.

We designed a scan-friendly site that matches how each audience actually navigates:
• Two clear entry paths (Companies / Jobs) and rapid access to fields of expertise.
• Content blocks that surface the work process end-to-end : Search → Selection & Short List → Candidate–Company Meeting → Finalisation — to set expectations and build trust.
• Team visibility and contact routes by specialty.

We created a lightweight content engine for the site and LinkedIn: consultant-led explainer clips, job spotlights and short carousels tied to the four specialties keeping tone human and to-the-point while reinforcing the brand’s precision.

• Clarity of offer: the brand consistently positions as a recruitment agency for technical, financial and legal profiles.
• Credibility at a glance: specialties are explicit (Engineering, Finance, Construction, Legal).
• Current footprint: the site highlights 150+ companies, 500+ happy candidates, and a team of 15 recruitment consultants a simple proof set that supports the brand story.

• Brand platform & naming (shortlist, screening, rationale)
• Full visual identity (logo, palette, typography, usage)
• Website IA/UX/UI & copy, developer handoff
• Content system for site & social (video formats, carousels, templates)