Loloveno is a brand that started with an entrepreneur's dream of designing custom clothes for her kids.
Driven by strong eco-responsible values, she was looking for a brand with a similar engagement. Her frustration of not finding the right match rapidly evolved into the motivation to create one by herself.
What was once a dream soon became a decoration and clothing brand focused on early childhood.
An autodidact seamstress, our client didn’t quite realise the potential of turning her dream and passion into a profitable business.
Our work first started with helping her to structure her idea into an appealing value proposition : custom kids room decor and apparel for parents with a DIY mindset.
Under the brand Loloveno, she now offers sewing classes and custom-made designs such as custom cushions, bed covers, posters…
Entering such a market requires a strong brand identity consistent across various touchpoints.
That’s why we imagined a responsive logo with a custom font that could fit into a poster, a shopping bag or a clothing label.
The color palette was designed to express serenity, sweetness and eco-friendly values.