Le coin des arts

Business model redesign & brand purpose

Le coin des Arts, formerly Pierre Papier Ciseaux is a Belgian stationery store. They mainly sell two categories of products : school supplies and art materials.  

After 3 years, the business wasn’t performing that well. Among several reasons, the brand wasn’t positioned effectively.  

We conducted a four-dimensional market and business research : financial, commercial, marketing and communication. After a full day workshop, we devised a new strategy and wrote an action plan for the shop.  

Watch the story of this business owner and how we helped her reconnect to growth and true purpose.  

Watch the testimonial

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