Le coin des Arts, formerly Pierre Papier Ciseaux is a Belgian stationery store. They mainly sell two categories of products : school supplies and art materials.
After 3 years, the business wasn’t performing that well. Among several reasons, the brand wasn’t positioned effectively.
We conducted a four-dimensional market and business research : financial, commercial, marketing and communication. After a full day workshop, we devised a new strategy and wrote an action plan for the shop.
Watch the story of this business owner and how we helped her reconnect to growth and true purpose.