Alveol is a new brand launched in 2020 focused on a niche product: the concept of wine cellar reimagined for collection cars.
This startup proposes to transform a cold & charmless garage into a conviviality space around exclusive cars.
The founder trusted us to build the brand identity from scratch.
Before working on the creative part, we helped the founder write a business model canvas (value proposition, customers segments, revenue model…).
And thus we initiated a brand concept that further evolved into a brand and marketing strategy.
We crafted the name Alveol as a reference to the exclusive cocoon the startup creates and the specific attention to detail required for such a work.
Positioned as a premium brand, we developed a brand identity that expresses modernity, aestheticism and precision.
While we deployed the brand identity for several touchpoints, we also created a mediakit which helped Alveol being published in Pollen Magazine (Fall 2020).